For escape rooms
Escape room marketing that reaches every player, not just the booker
SpiniX is a post-visit guest engagement platform for escape rooms: a QR prize wheel, a Google review ask and an Apple or Google Wallet pass, all run from one QR code at the exit.
Most escape rooms end each game with one email address, the person who booked. SpiniX puts a branded prize wheel on a QR code at the exit. Every player spins on their own phone, leaves an email, sees your Google review link once the prize is safe, and gets a return offer in their wallet.
Written by Adam Palicz, SpiniX founder. Updated 5 September 2026. Numbers are SpiniX platform data with definitions in the footnotes.
One booking, one email, five strangers walking out the door
A team of six books a room. Your booking system stores one email: the booker's. The other five walk out with the best hour of their week and no way for you to reach them again.
The review ask, if it happens, is a line from the game master at the door. A team of six leaves one review at most, and usually none, because nobody wants to type on the pavement.
SpiniX moves the ask from the group to each player, and from "please review us" to "spin for a prize". The prize is the reason to scan. The email, the review link and the wallet pass follow on their own.
How it works at escape rooms
- 1
The game master points at the QR code at the debrief
Right after the team photo: "Scan this, everyone gets a prize." Each player scans on their own phone. No waiver to sign, no app to install, and the game master moves on to the next group.
- 2
Each player spins and wins something real
The wheel carries your logo, your prizes and your odds. The guest enters an email to receive the prize as an Apple or Google Wallet pass. Across all venues, 40% tick the box to hear from you again.
- 3
The review ask lands at the peak, the offer lives in the wallet
With the prize secured, SpiniX shows your Google review link, with no condition attached. Weeks later the wallet pass reminds the player of the offer. Guests holding a pass come back 2.9x as often as guests without one.
The prize set we recommend for escape rooms
Concrete prizes beat percentage discounts, and escape rooms have cheap concrete prizes nobody else can offer. Start with these five and keep a rare star prize on the wheel.
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Three free hints on your next game
Costs nothing, and a competitive team will argue about it in the car. Also the one prize that only makes sense if they come back.
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Free team photo print
You take the photo anyway. A printed copy at the front desk turns the prize into a reason to walk past your booking screen.
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10 extra minutes on your next room
The most-drawn prize at Szabadulószoba Győr (40% of spins). Zero cash cost, strong rebooking pull for teams that just failed a room.
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One free player on your next booking
A team of five books, the sixth plays free. The prize is worth one seat only when the whole team returns.
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A free game for the team (star prize, 1 to 2%)
Give the wheel a reason to be spun. Set it to 1 or 2% and it costs you one free game a month at most.
Why concrete prizes: in our data, guests who win a concrete item tap the Google review link 30 to 39% of the time; guests who win a percentage discount, 8 to 9%. The escape rooms on SpiniX that run discount wheels sit at 8 to 15%. Gamerland, a gaming venue whose wheel mixes hours of arcade, PC and VR play with a small buffet discount, sits at 52% (89 spins).
What changes for your escape room
877
new contacts in one month at AROOM, an escape room company in Hungary (February 2026)
Every player becomes a contact
Six players, six emails, not one. AROOM collected 2,718 guest contacts in seven months from a QR code at the exit. A typical venue on SpiniX adds 26 contacts a month; escape rooms with a game-master script add far more.
50%+
of guests tap the review link at the best venues on SpiniX; the median venue sees 15%
More Google reviews, asked when they are happiest
The link appears on the player's own phone in the minute after the win, not in an email two days later. It is shown to every guest with no incentive attached, which keeps you inside Google's review policy.
2.9x
return rate for guests with a wallet pass vs guests without (21.5% vs 7.5%, n = 8,109)
Teams come back
The return offer sits in Apple or Google Wallet next to their boarding passes, and the pass can nudge them before it expires. No punch card to lose, no app to keep installed.
How it compares with what escape rooms use today
Most escape rooms today rely on a review QR stand at the door and the email list inside their booking software. Here is what each one gives you.
| What you get | Review QR stand | Booking-system email list | SpiniX |
|---|---|---|---|
| Contacts per team of six | None | One, the booker | Up to six, one per phone |
| When the review is asked | At the door, unprompted | In a follow-up email, if at all | On the player's phone right after the prize |
| Reason to scan | None | Not applicable | A guaranteed prize |
| Return offer | None | A discount code in an email | A pass in Apple or Google Wallet with reminders |
| Hardware or integration | A stand | Already there | One printed QR code, no integration |
| Cost | One-off | Included in booking fees | From $79 a month |
Already using Buzzshot for team photos? SpiniX runs next to it: keep the photo workflow, add the wheel at the debrief. All comparisons →
Pricing for escape rooms
At $79 a month, one extra four-player booking a month (about $120 at typical prices of $30 a player) more than pays for the Starter plan. Everything after that is margin.
Starter
$79/month
1 location, 500 spins a month
Growth
$149/month
3 locations, 2,500 spins a month
Venues
$299/month
10 locations, unlimited spins
Prices in USD; EUR and GBP plans on the pricing page. Yearly billing is 10 months for the price of 12. Every plan includes the prize wheel, Apple and Google Wallet passes, the review ask, email reminders and CSV export. 30-day money-back guarantee, cancel any time.
Compare plans and start →Escape rooms ask us
Is it allowed to offer a prize for a Google review?
Does every player really scan, or only the booker?
Which prizes work best for an escape room?
How long does setup take?
Does it work with my booking software?
What does it cost for a venue with several rooms?
How do I get more Google reviews for my escape room?
How do I build an email list for my escape room?
Your guests just had the best hour of their week. Ask them now.
One QR code at the exit. Every player spins, leaves an email, sees the review link and carries your return offer in their wallet.
Start with SpiniX →From $79 a month · 30-day money-back guarantee
Where the numbers come from
- 40% of guests opt in to marketing: Guests who ticked the marketing opt-in after spinning: 3,843 of 9,519 spins across all venues, May 2025 to August 2026. Median venue 42%.
- 50%+ tap the review link at top venues: Share of spins where the guest tapped the Google review link. Top venues with 50+ spins: 52 to 63%. Median venue 15%.
- 2.9x more return visits with a wallet pass: Guests with an Apple or Google Wallet pass were active again on a later day 21.5% of the time, guests without a pass 7.5% (n = 8,109 guests). A correlation, not a controlled test.
- 877 contacts in one month at one escape room: Distinct guest emails collected at AROOM, an escape room company in Hungary, in February 2026 (921 spins that month).
Source: SpiniX platform data, May 2025 to August 2026, test and demo accounts excluded. Full definitions on the results page.