For mini golf courses
Mini golf marketing that turns a walk-in round into a review and a return visit
SpiniX is a post-visit guest engagement platform for mini golf courses: a QR prize wheel, a Google review ask and an Apple or Google Wallet pass, all run from one QR code at the counter.
Mini golf is walk-in and cheap, so the ticket window gives you one name, not the whole group. SpiniX puts a branded prize wheel on a QR code where clubs and balls go back. Every player spins, opts in, sees your Google review link once the prize is safe, and takes a free round home in their wallet.
Written by Adam Palicz, SpiniX founder. Updated 5 September 2026. Numbers are SpiniX platform data with definitions in the footnotes.
You sell rounds by the dozen and keep none of the names
Mini golf is a walk-in business: a family or a group of friends buys tickets at the window, plays 18 holes and leaves. Nobody signs a waiver, nobody books online, and the group that came back for a second round this month looks the same as a first-time visitor at the till.
A review sign taped to the scorecard stand gets ignored, because a parent chasing a kid past hole 7 has no reason to stop and scan. The slow weekday afternoon, when the course sits half-empty, has no list to email an off-peak offer to.
SpiniX gives every player a reason to scan on the way back to the counter: a guaranteed prize for their next round. The opt-in, the review ask and the wallet offer follow from that one scan.
How it works at mini golf courses
- 1
Staff point at the QR code where clubs and scorecards go back
"Scan this before you head off, everyone wins something for next time." The moment is built in: every group returns putters and balls to the same counter. Each player scans on their own phone.
- 2
Each player spins and wins something real
Your logo, your prizes, your odds. The player enters an email to receive the prize as an Apple or Google Wallet pass. Across all venues on SpiniX, 40% tick the box to hear about your next off-peak offer.
- 3
The review ask lands at the peak, the offer lives in the wallet
With the prize secured, SpiniX shows your Google review link, with no condition attached. The pass in their wallet carries the free round and reminds them before it expires. Guests holding a pass come back 2.9x as often as guests without one.
The prize set we recommend for mini golf courses
Mini golf sells time on a course that sits empty on a weekday afternoon. That is the prize budget: concrete, next-visit, off-peak.
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One free round, Monday to Thursday before 4pm
Costs you an empty tee time and brings the group back before the weekend rush. The prize that fills off-peak afternoons.
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Free club and ball rental on your next round
Small, concrete and something every player already pays for. Cheaper for you than a percentage off, and better for review clicks.
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A soft drink or ice cream from the counter
Concrete food prizes get 30 to 39% review clicks in our data. Redeemed on a visit where the group buys the rest.
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15 minutes of arcade credit
If you pair the course with an arcade, this is your zero-cash prize. Parents redeem it on the next family visit.
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A free round for the whole group (star prize, 1 to 2%)
Give the wheel a reason to be spun. At 1 to 2% it costs you one comped round a month at most, and it plants the next visit.
Why concrete prizes: guests who win a concrete item tap the Google review link 30 to 39% of the time in our data; guests who win a percentage discount, 8 to 9%. A free round on a Tuesday afternoon fills a tee time that would have sat empty, and a scorecard reads like a ticket, not a coupon.
What changes for your mini golf course
40%
of guests opt in to marketing across SpiniX; a typical venue adds 26 contacts a month
Every player becomes an opted-in contact
A group at the till is several names, not one, and the till only ever captures the ticket buyer's. Group venues collect contacts faster than any other type on SpiniX because the ask is made to every player, not just whoever paid.
15%
of guests tap the review link at the median venue on SpiniX; top venues see 52 to 63%
More Google reviews, asked when they are happiest
Parents review from their own phone in the minute after the win, on the way back to the car, not from a sign at the counter. Every guest sees the same link with no incentive attached, which keeps you inside Google's review policy.
2.9x
return rate for guests with a wallet pass vs guests without (21.5% vs 7.5%, n = 8,109)
Groups come back on quiet weekday afternoons
The free round sits in Apple or Google Wallet, valid on weekday afternoons, and the pass nudges them before it expires. An empty tee time becomes a return visit with a paying group attached.
How it compares with what mini golf courses use today
Most mini golf courses today rely on a review sign at the counter and whatever their booking or POS system stores. Here is what each one gives you.
| What you get | Review QR stand | Booking-system email list | SpiniX |
|---|---|---|---|
| Contacts per group | None | One, if they booked a tee time online | Every player, opted in |
| When the review is asked | At the counter, unprompted | In a follow-up email, if at all | On the player's phone right after the prize |
| Reason to scan | None | Not applicable | A guaranteed prize for the next round |
| Off-peak offer | None | A code in a newsletter | A pass in Apple or Google Wallet with reminders |
| Hardware or integration | A sign | Already there | One printed QR code, no booking-system integration |
| Cost | One-off | Included in software fees | From $79 a month |
Running Roller, FareHarbor, Wakesys or another mini golf booking platform? SpiniX replaces none of them; it adds the ask at the counter, where those systems go quiet. All comparisons →
Pricing for mini golf courses
At $79 a month, one birthday party of eight playing a single round (at $11 to $13 a head, the adult admission at typical US themed courses, $88 to $104 for the group) pays for the Starter plan even at the low end. Everything after that, plus the arcade credits and snacks a party buys, is margin.
Starter
$79/month
1 location, 500 spins a month
Growth
$149/month
3 locations, 2,500 spins a month
Venues
$299/month
10 locations, unlimited spins
Prices in USD; EUR and GBP plans on the pricing page. Yearly billing is 10 months for the price of 12. Every plan includes the prize wheel, Apple and Google Wallet passes, the review ask, email reminders and CSV export. 30-day money-back guarantee, cancel any time.
Compare plans and start →Mini golf courses ask us
Is it allowed to offer a prize for a Google review?
Where does the QR code go at a mini golf course?
Which prizes work best for a mini golf course?
Does it work with my booking software?
What about birthday parties and groups of friends?
What does it cost for a course with several locations?
How do I get more Google reviews for my mini golf course?
What happens in the off-season?
Your guests just had the best hour of their week. Ask them now.
One QR code at the exit. Every player spins, leaves an email, sees the review link and carries your return offer in their wallet.
Start with SpiniX →From $79 a month · 30-day money-back guarantee
Where the numbers come from
- 40% of guests opt in to marketing: Guests who ticked the marketing opt-in after spinning: 3,843 of 9,519 spins across all venues, May 2025 to August 2026. Median venue 42%.
- 50%+ tap the review link at top venues: Share of spins where the guest tapped the Google review link. Top venues with 50+ spins: 52 to 63%. Median venue 15%.
- 2.9x more return visits with a wallet pass: Guests with an Apple or Google Wallet pass were active again on a later day 21.5% of the time, guests without a pass 7.5% (n = 8,109 guests). A correlation, not a controlled test.
- 877 contacts in one month at one escape room: Distinct guest emails collected at AROOM, an escape room company in Hungary, in February 2026 (921 spins that month).
Source: SpiniX platform data, May 2025 to August 2026, test and demo accounts excluded. Full definitions on the results page.