Case study · Bowling, billiards and darts venue, Pécs, Hungary
Club 68: 485 spins and 390 guest contacts in 16 weeks at a bowling venue, 43% of them on Friday and Saturday
Club 68 put a SpiniX wheel next to its bowling lanes on 31 March 2026. By 20 July it had 390 guest contacts from 485 spins, 38.8% of guests had opted in to marketing, and the busiest nights had produced the most contacts.
Data period 31 March to 20 July 2026. Queried from the SpiniX platform on 5 September 2026 by Adam Palicz, founder. Every figure carries its definition below.
- 485
- spins
- 390
- guest contacts
- 38.8%
- marketing opt-in
- 8.9%
- saved the wallet pass
The challenge
A lane booking stores one name for a group of four to six. The other players bowl, pay and leave without the venue ever learning who they were.
Friday and Saturday fill the lanes; Monday to Thursday do not. The venue wanted a way to bring weekend groups back on a quiet night.
The wheel had to work at the bar and the lanes without staff typing anything, in Hungarian, for guests who had never seen one.
What the venue did
- 1
One QR code at the lanes and the bar. Guests scan it on their own phone, spin, and leave an email to receive the prize.
- 2
A discount-heavy wheel: a 5% discount at 56% odds and a 10% discount at 32%, with a free game of bowling, a free game of billiards and a 10,000 Ft voucher as the rare prizes.
- 3
Prizes valid for 14 days and redeemable immediately, so most were used on the same visit.
- 4
The Google review link shown to every guest after the prize, with no condition attached.
The wheel
- 5% discount (56% odds)
- 10% discount (32%)
- Free game of bowling (5%)
- Free game of billiards (5%)
- 10,000 Ft voucher (2%)
The results
485 spins in 16 weeks, about 30 a week, and 390 unique guest contacts.
38.8% of guests opted in to marketing (188 of 485): 41% in April, 39% in May, 36% in June.
8.9% saved the prize to Apple or Google Wallet (43 of 485), twice the platform rate.
43.5% of all spins happened on Friday and Saturday (211 of 485); Saturday alone was 119 spins, a quarter of the total.
7.2% of guests tapped the Google review link (35 of 485), half the platform median of 15%.
79 prizes were redeemed (16%). Because prizes were valid immediately, these were mostly same-visit uses and are not counted as return visits.
| Month | Spins | Guest contacts |
|---|---|---|
| April 2026 | 177 | 145 |
| May 2026 | 183 | 166 |
| June 2026 | 122 | 105 |
How each number is counted
- 485 spins: One spin is one guest completing the wheel on their own phone.
- 390 guest contacts: Unique email addresses left to receive a prize. 80% of spins came from a new email.
- 38.8% marketing opt-in: Spins where the guest ticked the optional marketing consent box: 188 of 485. Platform average 40%.
- 8.9% saved the wallet pass: Spins where the prize was saved to Apple or Google Wallet: 43 of 485. Platform average 4.4%.
What made the difference
- ✓
Discounts made up 88% of the prizes and the review tap rate was 7.2%, half the platform median. Across the platform, concrete prizes (a free game, a drink, a snack) get 30 to 39% review taps against 8 to 9% for percentage discounts. A free weekday game as the common prize would most likely have lifted both reviews and weekday visits.
- ✓
Prizes were redeemable on the spot, so the 79 redemptions say nothing about return visits. Game Up!, which delays every prize by 24 hours, shows what a wheel measures when redeeming requires coming back.
- ✓
The wheel has recorded no spins since 20 July 2026. The numbers above are the complete run, not a snapshot of an ongoing one.
Key details
- Venue type
- Bowling, billiards and darts
- Location
- Pécs, Hungary
- Wheel live
- 31 March 2026
- Prize validity
- 14 days, redeemable immediately
- Guest language
- Hungarian