One industry guide puts birthday parties at 35 to 45% of revenue at a well-run trampoline park, with a single 15-guest party at $350 to $500 worth about three times an hour of walk-in traffic once food and grip-sock add-ons are counted (Beancount, 2026). Most parks collect one email for that booking: the parent who paid. Every other family on the invite list, the ones who dropped off a kid and stood in the lobby for an hour, leaves with nothing.
Trampoline park marketing is the set of promotions, offers and content a park runs to fill three gaps: booking parties (the highest-margin hour in the building), filling off-peak capacity outside school holidays, and turning single-visit families into members or repeat guests. The US had 378 trampoline park businesses and a $750 million market in 2024 (IBISWorld), and the two largest franchises report average unit volumes of $2.2 to $4.4 million a park (Sky Zone and Urban Air franchise disclosure documents), so an empty weekday morning is an expensive one. It is not the same job as running a birthday-party calendar. A full party calendar with an empty membership base and a dead 10am Tuesday is still money left on the table. The promotions below are grouped by which gap they close, each with a rough cost, the effort to run it and the metric that shows it worked.
The 18 promotions at a glance
| Promotion | Cost | Effort | Metric |
|---|---|---|---|
| Rebook-at-pickup offer | Low (staff script) | Low | Rebooking rate within 30 days |
| Guest-parent welcome offer | Low (print or digital card) | Low | Redemption rate of guest offer |
| Sibling party credit | Low (system discount code) | Low | Repeat bookings by past hosts |
| Party host wallet pass | Low to medium | Medium | Return visits before pass expiry |
| Toddler / parent-tot time | Low (staffing shift) | Low | Weekday-morning attendance |
| Homeschool hours | Low | Low | New weekday accounts opened |
| Teacher and school-group rate | Low | Medium | Group bookings per semester |
| Summer camp partnership | Medium (staff time to pitch) | Medium | Camp visits booked per summer |
| Monthly jump pass | Low (system setup) | Low | Passes sold per month |
| Family pass | Low | Low | Multi-child households enrolled |
| Membership upsell at checkout | Low (staff script) | Low | Upsell attach rate |
| Online waivers before arrival | Low (software fee) | Low | Waivers signed pre-arrival |
| Safety page and staff video | Medium (one-time production) | Medium | Safety-page time on site |
| Reviews published on site | Low | Low | Widget click-through |
| Google Business Profile optimization | Low (time only) | Medium | Profile views and direction requests |
| Exit-moment review and return offer | Low to medium | Low | Review-link taps per visit |
| Email and wallet-pass reminders | Low | Low | Reminder-driven return visits |
| Short video content | Low to medium | Medium | Video views and shares |
The party pipeline
The math is simple and mostly ignored: the party a park hosts today is the source of the next three. The guests are the next customers, not the host.
Rebook at pickup. Whoever walks the cake out to the parking lot is the last staff touch before every guest parent leaves. A one-line script (“want us to hold next month’s date?”) at pickup, not at booking, catches the moment parents are still deciding whether the party was worth repeating.
Guest-parent welcome offer. Every guest who is not the host gets a small, specific offer on the way out: a free return visit, a discounted open-jump session, something that requires giving a name and email to redeem. This is the single most effective move on this list, because it is the only one aimed at the guest families a park currently has no contact information for at all.
Sibling party credit. A guest at today’s party turning 7 next month gets a credit toward booking their own party. It costs nothing beyond a discount code and turns attendance into a lead list.
Party host wallet pass. Instead of a paper coupon that gets thrown out with the wrapping paper, the return offer lives on the phone as an Apple or Google Wallet pass, with a reminder before it expires. A prize wheel at the exit does this: guests spin, win something concrete like a free weekday jump hour, and save it straight to Wallet instead of a coupon nobody kept.
Off-peak sessions
Weekday mornings outside school holidays are the emptiest hours in most parks, costing the same in rent and staffing as a packed Saturday.
Toddler and parent-tot time. A dedicated early session for walkers and pre-schoolers, priced lower with softer music and lower bounce zones, fills a slot that would otherwise sit at near-zero capacity and builds a relationship with families years before their first party.
Homeschool hours. A recurring weekday block marketed to local homeschool groups turns a dead Tuesday into a standing booking.
Teacher and school-group rates. A published rate for field trips and PE-class visits gives school staff a reason to call instead of defaulting to a gym. The audience overlaps with the one covered in family entertainment center marketing, since FECs and trampoline parks compete for the same school and camp bookings.
Summer camp partnerships. Local day camps need a rainy-day or weekly field-trip destination for the whole summer. A standing rate and a single point of contact turns one pitch into a recurring booking for ten to twelve weeks a year.
Memberships and passes
Memberships are the most underused asset in most parks, mainly because they get sold cold instead of at the moment a family is already happy.
Monthly jump pass. An unlimited or capped-visit monthly pass, sold at a simple flat price, gives frequent local families a reason to stop paying per-hour admission. At $15 to $25 an hour for general admission (Kids Avenue Playground, 2026), a family that visits twice a month does the math quickly.
Family pass. A household-level pass covering two or more kids removes the math a parent does at the counter and converts multi-child families specifically.
Membership upsell at checkout. The best moment to offer a membership is not a billboard, it is the front desk, right after a good visit. A simple staff script comparing that day’s admission cost to a month of unlimited visits does more work than any ad.
Trust and safety content
Parents researching a first visit want reassurance on safety before they book, not after.
Online waivers before arrival. Digital waivers signed from home remove the biggest lobby bottleneck on a busy Saturday and give a park a clean email at the point of intent.
Safety page and staff video. A page covering age zones, staff-to-jumper ratios and posted rules, paired with a short video of staff monitoring the courts, answers the safety question before a parent has to ask it.
Reviews published on site. A rotating widget of recent Google reviews on the homepage and party page settles a first-time parent’s nerves better than any safety copy a park writes about itself.
Digital
Google Business Profile optimization. Complete hours, photos, the party menu and posts around school-holiday weeks keep the profile parents actually search from looking abandoned.
Exit-moment review and return offer. The peak-excitement moment at a trampoline park is the last five minutes, not the drive home. Across the median SpiniX venue, 15% of guests tap the Google review link there; the top venues reach 52 to 63%. Run the numbers against a park’s own party volume with the group ROI calculator before committing budget to it.
Email and wallet-pass reminders. A return offer that lives only in an inbox competes with everything else in it. One that lives on the phone’s lock screen as a Wallet pass does not.
Short video content. Fifteen seconds of kids mid-air, the foam pit, or a staff member explaining a safety rule outperforms static photos on every platform a park is likely to use, and costs nothing but a phone.
What does not work
Discounting weekend party slots that would have sold at full price anyway just gives away margin on the highest-demand hours in the building. Groupon-style jump passes bring one-time price shoppers who rarely convert to a party or membership, and they train a park’s own regular audience to wait for the next deal instead of paying full admission. Asking for reviews only from the party host misses the guest parents who watched the party happen and have no reason to leave one unless someone asks. And a franchise-wide promotional calendar that ignores the local school calendar wastes a toddler-time push during a week every family in town is already on spring break.
The same pattern shows up across venue types: bowling alley marketing runs into it with league players who never hear about open-play promotions, and one escape room operator, AROOM, captured 877 guest contacts in a single month once every player, not just the booker, was asked at the exit.
A 30-day order to run these in
| Week | Actions | Metric to check |
|---|---|---|
| 1 | Turn on online waivers, publish the safety page, add the rebook-at-pickup line to the front-desk script | Waivers signed before arrival, rebookings at pickup |
| 2 | Launch the guest-parent welcome offer and the sibling party credit, both built on the pickup habit from week one | Guest-offer redemptions, sibling credits used |
| 3 | Put toddler time and homeschool hours on the calendar; contact two schools and one summer camp about group rates | Weekday-morning attendance, group inquiries |
| 4 | Publish the safety video, turn on the exit-moment review offer, train staff on the membership upsell script | Review-link taps, membership attach rate |
SpiniX runs the exit wheel, the Wallet pass and the review ask from one code at the door, priced per park; see pricing.
FAQ
What percentage of trampoline park revenue comes from birthday parties?
Industry analysis puts birthday parties at 35 to 45% of revenue at well-run parks, with a single 15-guest party often worth three times an hour of walk-in traffic once food and add-ons are included.
What is the single most effective trampoline park promotion?
Capturing every guest parent at pickup, not just the party host who booked and paid. One booking brings a whole invite list of families through the door; most parks have contact information for one of them.
Do trampoline park memberships actually work?
They work best stacked on top of the party pipeline rather than sold cold. A membership pitched to a parent already standing in the lobby after a good party converts far better than one advertised on its own.
Should a trampoline park run Groupon-style discount passes?
Generally no. Discount marketplaces bring one-time price shoppers who rarely upgrade to parties or memberships, and they train a park’s own audience to wait for the next deal instead of paying full admission.
How do off-peak promotions help a trampoline park?
Toddler time, homeschool hours and school-group rates fill capacity that would otherwise sit empty on weekday mornings, using staff and jump time the park is already paying for outside the weekend party rush.
Sources
- IBISWorld, 2024: Trampoline Parks in the US - Market Size (US market size $750.4 million in 2024, up 0.73% from 2023)
- IBISWorld, 2024: Trampoline Parks in the US - Number of Businesses (378 US trampoline park businesses in 2024, up 6.2% from 2023, averaging 3.1% annual growth 2019 to 2024)
- Beancount, 2026: What makes a trampoline park profitable in 2026 (birthday parties are 35 to 45% of revenue at healthy parks; a 15-guest party at $350 to $500 plus add-ons is worth roughly 3x an hour of walk-in traffic)
- Franzy, 2024: Sky Zone Franchise Analysis (Sky Zone’s 2024 Franchise Disclosure Document reports an average unit volume of roughly $2.2 to $2.3 million across 193 units)
- Franchise Times, 2024: Urban Air franchise cost and FDD (Urban Air’s Franchise Disclosure Document reports average unit volumes of $2.7 to $4.4 million depending on park size and location)
- Kids Avenue Playground, 2026: How much is it to go to the trampoline park (general admission in the US averages $15 to $25 per hour, higher in major metro markets)
- SpiniX platform data and metric definitions, 2026: https://spinix.so/results/