Two different philosophies. Glue Loyalty runs your loyalty program on autopilot - their AI decides what each customer gets. SpiniX puts a spin wheel game in front of every guest. One costs 4x more than the other.
| Glue Loyalty | SpiniX | |
|---|---|---|
| Monthly price | €29/mo | |
| Setup fee | €0 | |
| First year total cost | €348 (€29 × 12) | |
| Setup effort | Self-service (10 minutes) | |
| Ongoing management | Partially automated (email auto, wheel manual) | |
| Core mechanic | Spin wheel (variable rewards) | |
| Apple/Google Wallet | Yes (native) | |
| POS required | No | |
| Guest enrollment | QR scan - 15 seconds | |
| Google review generation | Yes (automatic, 33% conversion) | |
| Email/SMS marketing | Automated 6-email sequence | |
| WhatsApp integration | Yes (SEA/UK markets) | |
| Gamification | Core mechanic on every scan | |
| AI personalization | No (same wheel for all guests) | |
| Customer segmentation | Basic (visit frequency) | |
| Analytics | Dashboard + Telegram alerts | |
| Contract | Monthly (no sunk costs) | |
| Target market | Hospitality (restaurants, cafes, hotels) |
Glue's biggest selling point is zero management. Their AI analyzes each customer's behavior and automatically decides what offer to send, when to send it, and through which channel. You don't create campaigns, don't set up promotions, don't think about timing. For business owners who genuinely have zero time for marketing, this has real value. SpiniX automates email sequences but you still configure the wheel prizes and monitor the dashboard.
Glue sends different offers to different customers based on their behavior. A daily visitor gets a different promotion than someone who hasn't been in 3 weeks. SpiniX shows the same spin wheel to everyone. Personalization increases redemption rates because offers feel relevant. The tradeoff: Glue needs 2-3 months of data before personalization becomes effective.
First year: Glue $1,507 vs SpiniX €348. For a single restaurant, $1,159 is a meaningful budget line. SpiniX includes review generation (which Glue also offers) plus gamification (which Glue doesn't) at a quarter of the price. The $199 setup fee also creates switching friction - once you've paid it, you're more likely to stay even if results don't meet expectations.
Glue sends promotions after the visit. SpiniX engages during the visit. The spin wheel creates an immediate, memorable experience at the table. Variable rewards produce 3x more dopamine than standard offers. This in-the-moment engagement is something no amount of AI personalization can replicate because it happens while the guest is physically present and emotionally open.
Glue doesn't offer Wallet passes. SpiniX delivers loyalty passes directly to Apple and Google Wallet. 83% of customers keep Wallet passes for 30+ days. Wallet passes provide a persistent presence on the guest's phone without requiring an app download - something Glue's SMS/email-only approach can't match.
Glue requires SMS or email registration - the guest provides their info to staff or fills out a form. SpiniX: scan QR, enter email, spin. 15 seconds, no staff involvement, no friction. This self-service approach achieves 46% enrollment rates. Registration-based enrollment typically reaches 15-25% because it requires more effort from both guests and staff.
No. Glue's setup fee covers their team configuring your loyalty program. If you cancel after month one, you've spent $308 total ($199 + $109). SpiniX has no setup fee, so your first month costs €29 and you can cancel with nothing lost.
After the 2-3 month learning period, AI personalization does improve offer relevance for individual customers. Whether that improvement justifies 4x the cost depends on your average ticket size and volume. For high-ticket restaurants ($50+ average), the personalization ROI is more likely to justify the cost. For casual dining or cafes, probably not.
Partially. SpiniX automates the 6-email sequence and review generation. What SpiniX doesn't do: per-customer offer personalization and fully hands-off campaign management. You configure wheel prizes manually (takes 10 minutes, then it runs).
Both offer automatic review generation. SpiniX publishes a 33% conversion rate from their gamified flow. Glue doesn't publish specific review conversion metrics. SpiniX's advantage is timing - review prompts come right after winning a reward, when the guest feels most positive.
Try SpiniX free for 14 days. No setup fee. Gamification, reviews, and email automation from day one.
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