Everyone claims their loyalty program works. Few share the actual numbers.
We pulled data from our active client campaigns to answer the question every business owner asks: "What results should I expect?"
Here are the real benchmarks—no fluff, no cherry-picked stats.
The Headline Numbers
Average performance across active campaigns
Why These Numbers Matter
Most loyalty programs see 10-20% review conversion. A third of scans turning into Google reviews means the gamification + incentive combo is working.
Industry average for email capture is 15-25%. Nearly half opting in signals high trust and a smooth, non-intrusive flow.
One in five redeeming rewards is the sweet spot: high enough to drive return visits, low enough to protect margins.
Raw Numbers (Per Campaign Average)
These are per-location averages from campaigns running 30+ days.
The Ratios That Matter
For every reward given out, nearly 2 reviews come in. This proves customers aren't just gaming the system for freebies—they're genuinely engaging.
More emails than reviews means you're building a marketing list faster than your review count—a powerful retention advantage.
The Full Funnel View
💡 Notice the funnel isn't linear—many customers leave an email AND a review. The stages overlap, multiplying value from each scan.
How Do You Compare?
| Tier | Review % | Email % | Redemption % |
|---|---|---|---|
| Below Average | <15% | <25% | <10% |
| Average | 15-25% | 25-35% | 10-15% |
| Good | 25-33% | 35-46% | 15-21% |
| Excellent | >33% | >46% | >21% |
Key Takeaways
If your review rate is strong, everything else usually follows. Focus here first.
46% email capture means every 100 scans builds a list of 46 direct contacts for future marketing.
21% redemption means you're driving returns without giving away the store.
Reviews bring new customers → who scan → who leave reviews. Flywheel effect.
Methodology
Data aggregated from active SpiniX campaigns running 30+ days. All metrics are averages across multiple locations in hospitality (restaurants, cafés, salons). Individual results vary based on foot traffic, reward structure, and staff engagement.