1. The scan chain
People see it → people scan it → people spin → you ask for a review. If step 1 fails everything fails.
High visibility
15–20%
scans per 100 visitors
Medium visibility
8–12%
back wall, below eye level
Low visibility
below 5%
doors, bathroom, outside walls
2. Best performing café spots
- Payment counter at eye level, next to the terminal.
- Pickup bar where people wait 30 to 90 seconds.
- Table tents for people staying longer.
- Bill folder for staff supported invites.
These locations work because customers have free hands and attention.
3. What to avoid
- On the door customers are moving and do not want to stop.
- On a poster with 8 other offers the QR is not the hero.
- Behind the barista where customers cannot reach it.
4. Action steps
- Print 3 to 5 QR displays in your brand colors.
- Place 1 at the counter, 1 at pickup, 1 on tables.
- Ask staff to invite for 1 week.
- Check scans vs reviews in R2R dashboard.
- Keep the 2 best spots, rotate the rest.
5. CTA
Once the placement is right the reward probability article will make sure your margin stays safe.
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