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Best QR placements in cafés

Visibility decides your scan rate. Scan rate decides your review rate. If the QR is hidden or below eye level, you lose reviews even with a perfect reward setup.

Updated: 2025Source: R2R café setupsSegment: cafés, coffee bars, bakeries

1. The scan chain

People see it → people scan it → people spin → you ask for a review. If step 1 fails everything fails.

High visibility
15–20%
scans per 100 visitors
Medium visibility
8–12%
back wall, below eye level
Low visibility
below 5%
doors, bathroom, outside walls

2. Best performing café spots

  • Payment counter at eye level, next to the terminal.
  • Pickup bar where people wait 30 to 90 seconds.
  • Table tents for people staying longer.
  • Bill folder for staff supported invites.

These locations work because customers have free hands and attention.

3. What to avoid

  • On the door customers are moving and do not want to stop.
  • On a poster with 8 other offers the QR is not the hero.
  • Behind the barista where customers cannot reach it.

4. Action steps

  1. Print 3 to 5 QR displays in your brand colors.
  2. Place 1 at the counter, 1 at pickup, 1 on tables.
  3. Ask staff to invite for 1 week.
  4. Check scans vs reviews in R2R dashboard.
  5. Keep the 2 best spots, rotate the rest.

5. CTA

Once the placement is right the reward probability article will make sure your margin stays safe.

Create your first QR wheel

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